10 peches mortels en marketing : symptomes et solutions /

Bibliographic Details
Main Author: Kotler, Philip, (Author)
Format: eBook
Language:French
Published: Paris, [France] : Maxima, Laurent du Mesnil editeur, 2016.
Series:Master Class
Subjects:
Online Access:Click to View
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020 |z 9782840018810 
020 |a 9782818806579  |q (electronic bk.) 
035 |a (MiAaPQ)EBC4570747 
035 |a (Au-PeEL)EBL4570747 
035 |a (CaPaEBR)ebr11231635 
035 |a (OCoLC)952933242 
040 |a MiAaPQ  |b eng  |e rda  |e pn  |c MiAaPQ  |d MiAaPQ 
050 4 |a HF5415.13  |b .K685 2016 
082 0 |a 658.8  |2 23 
100 1 |a Kotler, Philip,  |e author. 
245 1 0 |a 10 peches mortels en marketing :  |b symptomes et solutions /  |c Philip Kotler. 
264 1 |a Paris, [France] :  |b Maxima, Laurent du Mesnil editeur,  |c 2016. 
264 4 |c 2016 
300 |a 1 online resource (80 pages). 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
490 0 |a Master Class 
500 |a Includes index. 
588 |a Description based on online resource; title from PDF cover (ebrary, viewed July 7, 2016). 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing  |x Management. 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Kotler, Philip.  |t 10 peches mortels en marketing : symptomes et solutions.  |d Paris, [France] : Maxima, Laurent du Mesnil editeur, c2016   |h approximately 80 pages   |k Master Class   |z 9782840018810 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=4570747  |z Click to View