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Service innovation /

The world is being shaped by service. All the world's most advanced economies are dominated by service, with many countries having more than 70 percent of their gross domestic product (GDP) generated by it. The service sector also employs the largest number of people and it is the fastest growi...

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Bibliographic Details
Main Authors: Gustafsson, Anders, 1964-, (Author), Kristensson, Per., (Author), Schirr, Gary R., (Author), Witell, Lars., (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Edition:First edition.
Series:Service systems and innovations in business and society collection.
Subjects:
Service industries > Technological innovations.
business
cocreation
company
creativity
customer
experience
innovation
organization
process
product
research
service
user
value creation
Electronic books.
Online Access:Click to View
Table of Contents:
  • 1. Service as the key driver of growth
  • 2. What is service innovation?
  • 3. Value creation drives service innovation
  • 4. Developing service innovations
  • 5. Customers as cocreators in service innovation
  • 6. Service innovation in goods-centric firms
  • 7. The service innovator, tying it all together
  • Index.

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