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01820nam a2200397 a 4500 |
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EBC430843 |
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MiAaPQ |
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20200520144314.0 |
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080131s2008 enkaf sb 001 0 eng |
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|z 2008004129
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|a GBA858605
|2 bnb
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|z 014595347
|2 Uk
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|z 9780199228010
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|z 0199228019
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|a (MiAaPQ)EBC430843
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|a (Au-PeEL)EBL430843
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|a (CaPaEBR)ebr10288393
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|a (CaONFJC)MIL205316
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|a (OCoLC)319212835
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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|a e-uk---
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|a HF5813.G7
|b F64 2008
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|a 659.10941
|2 22
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|a Fletcher, Winston.
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245 |
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|a Powers of persuasion
|h [electronic resource] :
|b the inside story of British advertising : 1951-2000 /
|c Winston Fletcher.
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260 |
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|a Oxford ;
|a New York :
|b Oxford University Press,
|c 2008.
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300 |
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|a 288 p., [16] p. of plates :
|b col. ill.
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504 |
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|a Includes bibliographical references (p. [256]-265) and index.
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|a 1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.
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533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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650 |
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|a Advertising
|z Great Britain
|x History
|y 20th century.
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655 |
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4 |
|a Electronic books.
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710 |
2 |
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|a ProQuest (Firm)
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856 |
4 |
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|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=430843
|z Click to View
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