Powers of persuasion the inside story of British advertising : 1951-2000 /

Bibliographic Details
Main Author: Fletcher, Winston.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Oxford ; New York : Oxford University Press, 2008.
Subjects:
Online Access:Click to View
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100 1 |a Fletcher, Winston. 
245 1 0 |a Powers of persuasion  |h [electronic resource] :  |b the inside story of British advertising : 1951-2000 /  |c Winston Fletcher. 
260 |a Oxford ;  |a New York :  |b Oxford University Press,  |c 2008. 
300 |a 288 p., [16] p. of plates :  |b col. ill. 
504 |a Includes bibliographical references (p. [256]-265) and index. 
505 0 |a 1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Advertising  |z Great Britain  |x History  |y 20th century. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=430843  |z Click to View