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|a 025.04068/8
|2 22
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| 100 |
1 |
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|a Rowley, J. E.
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| 245 |
1 |
0 |
|a Information marketing
|h [electronic resource] /
|c Jennifer Rowley.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Aldershot, England ;
|a Burlington, VT :
|b Ashgate,
|c c2006.
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| 300 |
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|a xvi, 228 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Information services
|x Marketing.
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| 650 |
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0 |
|a Information services industry.
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| 655 |
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4 |
|a Electronic books.
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| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=429835
|z Click to View
|
