Problems in marketing applying key concepts and techniques /

Bibliographic Details
Main Author: Moutinho, Luiz.
Corporate Author: ProQuest (Firm)
Other Authors: Chien, Charles S.
Format: Electronic eBook
Language:English
Published: Los Angeles : Sage Publications, 2008.
Edition:2nd ed.
Subjects:
Online Access:Click to View
Description
Physical Description:xiii, 322 p. : ill.
Bibliography:Includes bibliographical references and index.