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Innovative pricing strategies to increase profits /

The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate...

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Bibliographic Details
Main Author: Marburger, Daniel R., (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:Second edition.
Series:Economics collection.
Subjects:
Pricing.
Open price system.
Internet auctions.
Bundling
common value auction
consumer surplus
Dutch auction
dynamic pricing
e-commerce
English auction
first-price sealed bid auction
online auctions
peak-load pricing
price discrimination
price elasticity
price penetration
price skimming
pricing
private value auction
quality choices
quantity discounts
reference price
Robinson- Patman Act
second-price sealed bid auction
surge pricing
two-part tariffs
tying
winner's curse
Electronic books.
Online Access:Click to View
Description
Summary:The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
Physical Description:1 online resource (x, 148 pages)
Bibliography:Includes bibliographical references (pages 137-144) and index.
ISBN:9781631573705
ISSN:2163-7628
Access:Access restricted to authorized users and institutions.

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