Social marketing /

Bibliographic Details
Main Author: Stratten, Scott, (Author)
Format: eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2014.
Subjects:
Online Access:Click to View
Table of Contents:
  • UnMarketing
  • The Science of Marketing
  • Built-in Social: Essential Social Marketing Practices for Every Small Business
  • Engagement Marketing.