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Tactical transparency how leaders can leverage social media to maximize value and build their brand /

Bibliographic Details
Main Author: Holtz, Shel.
Corporate Authors: International Association of Business Communicators., ProQuest (Firm)
Other Authors: Havens, John C.
Format: Electronic eBook
Language:English
Published: San Francisco, CA : Jossey-Bass, c2009.
Edition:1st ed.
Subjects:
Customer relations > Management.
Social media.
Interactive marketing.
Business communication > Blogs.
Internet marketing > Management.
Electronic books.
Online Access:Click to View
Description
Item Description:"IABC, International Association of Business Communicators."
Physical Description:xiv, 297 p.
Bibliography:Includes bibliographical references (p. 277-281) and index.

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