The marketing plan how to prepare and implement it /

Bibliographic Details
Main Author: Luther, William M.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: New York : AMACOM, 2001.
Edition:3rd ed.
Subjects:
Online Access:Click to View
Description
Item Description:Includes index.
Physical Description:xviii, 318 p. : ill.