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071005s2008 nju sb 001 0 eng |
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|z 014530660
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|z 9780470243367 (cloth/cd-rom)
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|z 0470243368 (cloth/cd-rom)
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|a (OCoLC)647764619
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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|a HF5827.9
|b .L35 2008
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|a 658.8001/9
|2 22
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1 |
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|a Lakhani, Dave,
|d 1965-
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245 |
1 |
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|a Subliminal persuasion
|h [electronic resource] :
|b influence & marketing secrets they don't want you to know /
|c Dave Lakhani.
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260 |
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|a Hoboken, N.J. :
|b John Wiley & Sons,
|c c2008.
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300 |
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|a xxii, 202 p.
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504 |
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|a Includes bibliographical references (p. 191-194) and index.
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505 |
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|a Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.
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533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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650 |
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|a Subliminal advertising.
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650 |
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|a Subliminal projection.
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650 |
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|a Marketing
|x Psychological aspects.
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655 |
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4 |
|a Electronic books.
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710 |
2 |
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|a ProQuest (Firm)
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856 |
4 |
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|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=353410
|z Click to View
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