Proven tactics in e-retail case studies on selling more online.

Bibliographic Details
Corporate Authors: MarketingSherpa, Inc., ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Portsmouth, R.I. : MarketingSherpa, Inc., 2003.
Series:Practical know-how & case studies
Subjects:
Online Access:Click to View
Table of Contents:
  • pt. 1. Tactics used by 11 "pure play" eretailers
  • pt. 2. Tactics used by 9 integrated online + offline eretailers.