Eco-business a big-brand takeover of sustainability /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge, Mass. :
MIT Press,
2013.
|
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- Acknowledgments
- Acronyms
- The politics of big brand sustainability
- The eco-business setting
- The eco-business market advantage
- Eco-business tools of supply chain power
- The supply chain eco-business of brand growth
- Eco-business governance
- Bibliographical references
- Index.