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110331s2012 mau sb 001 0 eng d |
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|z 2011011493
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|z 9780262516792 (pbk. : alk. paper)
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|a 9780262302890 (electronic bk.)
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|a (MiAaPQ)EBC3339364
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|a HD53
|b .P35 2012
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4 |
|a 658.15/2
|2 22
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1 |
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|a Palfrey, John G.
|q (John Gorham),
|d 1972-
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| 245 |
1 |
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|a Intellectual property strategy
|h [electronic resource] /
|c John Palfrey.
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| 260 |
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|a Cambridge, Mass. :
|b MIT Press,
|c c2012.
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| 300 |
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|a 1 v. (various pagings).
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| 490 |
1 |
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|a The MIT Press essential knowledge series
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Executive summary -- Why intellectual property matters -- Recommendation #1: treat intellectual property as a core asset class -- Recommendation #2: benefit from the intellectual property of others legally -- Recommendation #3: create freedom of action through intellectual property -- Recommendation #4: establish a flexible intellectual property strategy -- The special case of the non-profit -- Future outlook -- Afterword: what the author really thinks.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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|a Intellectual property
|x Management.
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| 655 |
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4 |
|a Electronic books.
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| 710 |
2 |
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|a ProQuest (Firm)
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| 830 |
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|a MIT Press essential knowledge series.
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3339364
|z Click to View
|
