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01923nam a2200373 a 4500 |
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EBC3316124 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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090515s2009 njua sb 001 0 eng d |
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|z 2009018911
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|z 1573873683
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|z 9781573873680
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|a 9781573879194 (electronic bk.)
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|a (MiAaPQ)EBC3316124
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|a (Au-PeEL)EBL3316124
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|a (CaPaEBR)ebr10492817
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|a (CaONFJC)MIL323891
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|a (OCoLC)923180078
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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4 |
|a Z716.3
|b .D425 2009
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1 |
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|a Dempsey, Kathy,
|d 1965-
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4 |
|a The accidental library marketer
|h [electronic resource] /
|c Kathy Dempsey.
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| 260 |
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|a Medford, N.J. :
|b Information Today,
|c c2009.
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| 300 |
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|a xvi, 294 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
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|a How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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|a Libraries
|x Marketing.
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| 650 |
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|a Libraries
|x Public relations.
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| 655 |
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4 |
|a Electronic books.
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| 710 |
2 |
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|a ProQuest (Firm)
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| 856 |
4 |
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|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3316124
|z Click to View
|
