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01723nam a2200421 a 4500 |
| 001 |
EBC3300154 |
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20200520144314.0 |
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|z 014276261
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|z 9780674026803 (cloth : alk. paper)
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|z 0674026802 (cloth : alk. paper)
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|a a-cc---
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|a HF5813.C5
|b W37 2008
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0 |
4 |
|a 659.10951
|2 22
|
| 084 |
|
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|a 85.40
|2 bcl
|
| 100 |
1 |
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|a Wang, Jing,
|d 1950-
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| 245 |
1 |
0 |
|a Brand new China
|h [electronic resource] :
|b advertising, media, and commercial culture /
|c Jing Wang.
|
| 260 |
|
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|a Cambridge, Mass. :
|b Harvard University Press,
|c 2008.
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| 300 |
|
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|a xiii, 411 p. :
|b ill.
|
| 504 |
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|a Includes bibliographical references (p. 357-392) and index.
|
| 505 |
0 |
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|a Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
|
| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Advertising
|z China.
|
| 650 |
|
0 |
|a Marketing
|z China.
|
| 650 |
|
0 |
|a Brand name products
|z China.
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| 655 |
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4 |
|a Electronic books.
|
| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3300154
|z Click to View
|
