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01930nam a2200373 a 4500 |
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EBC3239581 |
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MiAaPQ |
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20200520144314.0 |
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100819s2011 nyua sb 001 0 eng d |
| 010 |
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|z 2010033993
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| 020 |
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|z 9780823232567 (cloth : alk. paper)
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| 020 |
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|z 9780823232574 (pbk. : alk. paper)
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|a (MiAaPQ)EBC3239581
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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4 |
|a P96.E25
|b P528 2011
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| 082 |
0 |
4 |
|a 338.4/730223
|2 22
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| 100 |
1 |
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|a Picard, Robert G.
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| 245 |
1 |
4 |
|a The economics and financing of media companies
|h [electronic resource] /
|c Robert G. Picard.
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| 250 |
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|a 2nd ed.
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| 260 |
|
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|a New York :
|b Fordham University Press,
|c 2011.
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| 300 |
|
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|a ix, 274 p. :
|b ill.
|
| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
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0 |
|a Mass media
|x Economic aspects.
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| 650 |
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0 |
|a Mass media
|x Finance.
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| 655 |
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4 |
|a Electronic books.
|
| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3239581
|z Click to View
|
