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Proceedings of the 8th International Conference on Communication and Media 2022 (i-COME 22).

Bibliographic Details
Main Author: Ismail, Adibah.
Other Authors: Ahmad, Mohd Khairie., Ramli, Romlah., Mohamad Hussain, Norhayati., Dalib, Syarizan.
Format: eBook
Language:English
Published: Paris : Atlantis Press (Zeger Karssen), 2023.
Edition:1st ed.
Series:Advances in Social Science, Education and Humanities Research Series
Subjects:
Electronic books.
Online Access:Click to View
Table of Contents:
  • Intro
  • Preface
  • Organization
  • Contents
  • Peer-Review Statements
  • 1 Review Procedure
  • 2 Quality Criteria
  • 3 Key Metrics
  • Crafting Enemy
  • 1 Introduction
  • 1.1 Purpose of the Study
  • 1.2 Ideograph and Social Reality
  • 1.3 The Idea of Enemy and National Solidarity
  • 2 Method
  • 3 Analysis and Discussions
  • 3.1 The Emergence and Reformulations of &lt
  • enemy&gt
  • in Iran
  • 3.2 The Linkage between &lt
  • enemy&gt
  • and Other Revolutionary Ideographs
  • 3.3 &lt
  • enemy&gt
  • in Contemporary Iran
  • 4 Conclusion
  • References
  • The Expression of Hate Motive on Social Media: Perspective of the Malaysian
  • 1 Introduction
  • 2 Problem Statement
  • 3 Literature Review
  • 3.1 Hate Speech
  • 3.2 Types of Hate Speech
  • 3.3 Motive or Intention
  • 3.4 Underpinning Theory
  • 4 Methodology
  • 5 Findings and Discussion
  • 5.1 Motive on Making Hate Speech on Social Media
  • 6 Conclusion
  • References
  • Effects of Media Exposure and Family Communication on Violent Behaviour of Jordanian Adolescents
  • 1 Introduction
  • 2 Theoretical Background
  • 2.1 The Conceptualization and Empirical Works
  • 2.2 Media Exposure, Family Communication and Violent Behaviour
  • 3 Methodology
  • 3.1 Research Design
  • 3.2 Method
  • 3.3 Respondents
  • 3.4 Instrumentation
  • 4 Results
  • 4.1 Descriptive Analysis
  • 4.2 Assessment of Reflective Measurement Model
  • 4.3 Hypotheses Results
  • 5 Discussion
  • 6 Research Implications
  • 7 Research Limitations
  • 8 Conclusion
  • References
  • How Online Behavioral Advertising Affects Purchase Intention with Consumer Trust as Mediating Variable
  • 1 Introduction
  • 2 Methodology
  • 2.1 Population and Sample
  • 2.2 Data Collection Techniques
  • 2.3 Data Analysis
  • 3 Results and Discussions
  • 3.1 First-Order Measurement Model
  • 4 Conclusion
  • References.
  • Information Ecosystem Among Malaysian Youth: The State and Challenges
  • 1 Introduction
  • 2 Information Ecosystem
  • 3 Methods
  • 4 Findings
  • 4.1 The State of Information Ecosystem
  • 4.2 Information Ecosystem Challenges
  • 5 Discussion and Conclusion
  • References
  • Integrated Marketing Communication for Tong Tji Tea House Semarang Indonesia
  • 1 Introduction
  • 2 Conceptual Framework
  • 2.1 Integrated Marketing Communication (IMC)
  • 2.2 Segmenting, Targeting, and Positioning (STP) and Marketing Mix
  • 2.3 IMC Mix
  • 3 Method
  • 4 Result and Discussion
  • 4.1 IMC Strategy of Tea House Tong Tji Semarang Area
  • 4.2 STP and Marketing Mix of Tea House Tong Tji Semarang Area
  • 4.3 IMC Mix of Tea House Tong Tji Semarang Area
  • 5 Conclusion
  • References
  • Does CSR Communication Influence Trust?
  • 1 Introduction
  • 2 Literature Review
  • 2.1 CSR Communication
  • 2.2 Trust
  • 2.3 CSR Communication and Trust
  • 3 Research Methodology
  • 4 Potential Contributions
  • 5 Conclusion
  • References
  • Building Comprehensive Tourism Brand in Zhanjiang Using Integrated Marketing Communication
  • 1 Introduction
  • 1.1 Problem Statement
  • 1.2 Research Questions
  • 1.3 Research Objectives
  • 1.4 Hypotheses
  • 1.5 Significance of Study
  • 2 Research Methods
  • 2.1 Validity and Reliability
  • 3 Finding and Analysis
  • 4 Conclusion
  • References
  • Global Capabilities Framework: Perspectives of Public Relations Practitioners in Malaysia
  • 1 Introduction
  • 2 Literature Review
  • 2.1 Public Relations (and Its Definitions)
  • 2.2 Capabilities of Public Relations Practitioners
  • 2.3 Global Capabilities Framework (GCF)
  • 3 Research Methodology
  • 4 Findings and Discussion
  • 4.1 Awareness of GCF
  • 4.2 Value of Applying GCF in Practice
  • 4.3 Communication Capabilities
  • 5 Conclusion
  • References.
  • The Role of Student's Satisfaction in Mediating Relationship Between Service Quality and Brand Image
  • 1 Introduction
  • 2 Literature Review
  • 2.1 Total Quality Management Theory
  • 2.2 Tangible Service Quality and University Brand Image
  • 2.3 Reliability Service Quality and University Brand Image
  • 2.4 Responsiveness Service Quality and University Brand Image
  • 2.5 Assurance Service Quality and University Brand Image
  • 3 Methodology
  • 4 Results and Analysis
  • 5 Discussion and Conclusion
  • References
  • Team Effectiveness Among Nursing Team: Leader-Member Exchange and Cooperative Communication as Determinants
  • 1 Introduction
  • 1.1 Problem Statements
  • 1.2 Research Questions
  • 1.3 Purpose of Study
  • 2 Literature Review
  • 2.1 Team Effectiveness
  • 2.2 Leader-Member Exchange
  • 2.3 Cooperative Communication
  • 2.4 Social Exchange Theory
  • 2.5 Operationalization of the Constructs Aggregated at the Individual Level
  • 3 Research Methods
  • 3.1 Sample and Procedure
  • 3.2 Instruments
  • 4 Findings
  • 4.1 Profile of Respondents
  • 4.2 Data Aggregation
  • 4.3 Descriptive Statistics and Correlations
  • 4.4 Results of Hypothesis
  • 5 Discussion and Conclusion
  • 5.1 Research Implications
  • 5.2 Limitations
  • References
  • Communicating with Employees During Remote Working
  • 1 Introduction
  • 2 Problem Statement
  • 3 Research Question
  • 4 Research Objective
  • 5 Literature Review
  • 5.1 Remote Working
  • 5.2 Communicating with Employees
  • 5.3 Upward and Downward Communication
  • 5.4 Communication Problem
  • 6 Research Method
  • 7 Data Analysis and Findings
  • 7.1 Reliability Analysis
  • 7.2 Hypotheses Testing
  • 8 Discussions
  • 9 Conclusion
  • References
  • Students' Perspective on Public Relations Curriculum and Their Preparedness for the Industry
  • 1 Introduction
  • 2 Literature Review
  • 2.1 Public Relations Education.
  • 2.2 Public Relations Curriculum
  • 2.3 Public Relations Practices
  • 2.4 Conceptual Framework
  • 2.5 Research Questions
  • 3 Methodology
  • 4 Findings and Discussion
  • 4.1 Students' Perceptions on Knowledge and Skills Acquired in Classroom Learning
  • 4.2 Public Relations Curriculum in Malaysian Higher Education Institutions and Industry-Ready Graduates
  • 5 Conclusion
  • 5.1 Limitation and Recommendations
  • References
  • Postgraduate Students' Practice on Usage of Copyrighted Images for Educational Works
  • 1 Introduction
  • 2 Problem Statement
  • 3 Research Questions
  • 4 Purpose of Study
  • 5 Research Methodology
  • 6 Findings
  • 6.1 Choice of Online Images for Educational Works Among Postgraduate Students
  • 6.2 Behaviour of Postgraduate Students When Confronted with Copyrighted Images for Their Educational Works
  • 7 Conclusion
  • References
  • (Re)Conceptualizing Intercultural Competence in Malaysia: An Agenda for Future Research
  • 1 Introduction
  • 2 Making Sense of Intercultural Competence
  • 3 Researching Intercultural Competence: A Reconciliation
  • 4 Proposed Conceptual Framework: Agenda for Future Research
  • 5 Conclusion
  • References
  • Multicultural Adjustment Among Self-Initiated Academic Expatriates: The MPQ as a Determinant
  • 1 Introduction
  • 2 Literature Review
  • 2.1 The Self-Initiated Expatriates (SIEs)
  • 2.2 Expatriate Adjustment
  • 2.3 The MPQ and Multicultural Effectiveness
  • 2.4 The Social Learning Theory and Adjustment
  • 3 Method
  • 3.1 Respondents
  • 3.2 Instrumentation
  • 4 Results
  • 5 Discussions and Conclusions
  • 5.1 Implications and Limitations
  • References
  • Cultural Influences on Interpersonal Communication
  • 1 Introduction
  • 1.1 Cultural Influences
  • 1.2 Interpersonal Communication
  • 1.3 Social Penetration Theory (SPT)
  • 2 Methodology
  • 3 Results
  • 4 Discussion and Conclusion
  • References.
  • Use of Social Media for Advertising and Its Effectiveness
  • 1 Introduction
  • 1.1 Problem Statement
  • 1.2 Research Questions
  • 1.3 Research Objectives
  • 2 Literature Review
  • 2.1 Advertising
  • 2.2 Social Media
  • 2.3 Social Media Advertising
  • 3 Methodology
  • 4 Results and Discussions
  • 4.1 Objective 1: To Determine the Social Media Platforms Being Used for Advertising
  • 4.2 Objective 2: To Determine the Purpose of Social Media Advertising
  • 5 Conclusion
  • References
  • The Role of Facebook in Political Socialization and Political Participation Among Women in Pakistan
  • 1 Introduction
  • 2 Literature Review
  • 2.1 Political Socialization
  • 2.2 Political Participation
  • 2.3 Political Socialization and Political Participation
  • 2.4 Facebook Usage for Political Socialization &amp
  • Political Participation
  • 3 Methodology
  • 4 Conclusion
  • References
  • The Perception and Behaviour of Youth in Facebook Towards Active Citizenship Acceptance
  • 1 Introduction
  • 2 Problem Statement
  • 3 Research Objective
  • 4 Literature Review
  • 4.1 Value of Citizenship
  • 4.2 Value of Citizenship
  • 4.3 Social Media as Information Proliferation
  • 4.4 Perception of Facebook as an Information Source
  • 4.5 The Behaviour of User Comments on Facebook
  • 5 Conceptual Framework of Study
  • 6 Methodology
  • 7 Results and Analysis
  • 7.1 H1: Mean Descriptive Between Youth's Perception and Perceived Ease of Facebook Use
  • 7.2 H2: Mean Descriptive Between Youth's Perception and Perceived Usefulness of Facebook Use
  • 7.3 H3: There is a Significance of the Relationship Between Influence in Perceived ease of Facebook use Towards Youth Behavioural Intention
  • 7.4 H4: There is a Significance of Relationship Between Influence in Perceived Usefulness of Facebook Towards Youth Behavioural Intention.
  • 7.5 H5: There is Significance of Youth's Behavioural Intentions Towards the Acceptance of Active Citizenship.

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