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Joint Pricing and Inventory Control under Reference Price Effects.

Bibliographic Details
Main Author: Gimpl-Heersink, Lisa.
Format: eBook
Language:English
Published: Frankfurt a.M. : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2009.
Edition:1st ed.
Series:Forschungsergebnisse der Wirtschaftsuniversitaet Wien Series
Subjects:
Electronic books.
Online Access:Click to View
Table of Contents:
  • Cover
  • 1. Introduction
  • 1.1. Problem description
  • 1.2. Research intention
  • 1.3. Structure of the thesis
  • 2. Models in Operations Research Literature
  • 2.1. Problem description
  • 2.2. One-period models
  • 2.2.1. Inventory control
  • 2.2.2. Joint pricing and inventory control
  • 2.3. Multi-period models
  • 2.3.1. Dynamic programing formulation
  • 2.3.2. Inventory control
  • 2.3.3. Joint pricing and inventory control
  • 3. Models in Marketing Literature
  • 3.1. Problem description
  • 3.2. Model formulation and dynamic program
  • 3.3. Results
  • 3.3.1. Loss-neutral customer behavior
  • 3.3.2. Loss-averse and loss-seeking customer behavior
  • 4. Integrated Model with Reference Price Effects
  • 4.1. Introduction
  • 4.2. Model formulation
  • 4.3. Dynamic program
  • 5. Analytical Analysis of the Integrated Model
  • 5.1. One-period model
  • 5.2. Two-period model
  • 5.3. Multi-period model
  • 6. Simulations and Numerical Investigations
  • 6.1. Loss-neutral customer behavior
  • 6.1.1. The optimal policy's structure
  • 6.1.2. The influence of the demand distribution
  • 6.2. Joint versus sequential optimization
  • 6.2.1. Classical operations research models
  • 6.2.2. Integrated model with reference price effects
  • 6.3. Extensions
  • 7. Summary, Conclusion and Future Research
  • A. Auxiliary Calculations
  • Bibliography.

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