Purposeful Brands : How Purpose and Sustainability Drive Brand Value and Positive Change.
Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.
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| Format: | eBook |
| Language: | English |
| Published: |
London :
Kogan Page, Limited,
2023.
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| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | Click to View |
| Summary: | Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty. |
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| Physical Description: | 1 online resource (241 pages) |
| ISBN: | 9781398609846 |