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Yankee don't go home Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 /

Bibliographic Details
Main Author: Moreno, Julio, 1970-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Chapel Hill : University of North Carolina Press, c2003.
Series:Luther Hartwell Hodges series on business, society, and the state.
Subjects:
J. Walter Thompson Company.
Sears, Roebuck and Company.
Industrial policy > Mexico > History > 20th century.
Capitalism > Mexico > History > 20th century.
Consumption (Economics) > Mexico > History > 20th century.
Advertising > Mexico > History > 20th century.
Nationalism > Mexico > History > 20th century.
Mexico > Foreign relations > United States.
United States > Foreign relations > Mexico.
Mexico > Politics and government > 1910-1946.
Mexico > Politics and government > 1946-1970.
Electronic books.
Online Access:Click to View
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100 1 |a Moreno, Julio,  |d 1970- 
245 1 0 |a Yankee don't go home  |h [electronic resource] :  |b Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 /  |c Julio Moreno. 
260 |a Chapel Hill :  |b University of North Carolina Press,  |c c2003. 
300 |a xi, 321 p. :  |b ill. 
490 1 |a Luther Hartwell Hodges series on business, society, and the state 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
610 2 0 |a J. Walter Thompson Company. 
610 2 0 |a Sears, Roebuck and Company. 
650 0 |a Industrial policy  |z Mexico  |x History  |y 20th century. 
650 0 |a Capitalism  |z Mexico  |x History  |y 20th century. 
650 0 |a Consumption (Economics)  |z Mexico  |x History  |y 20th century. 
650 0 |a Advertising  |z Mexico  |x History  |y 20th century. 
650 0 |a Nationalism  |z Mexico  |x History  |y 20th century. 
651 0 |a Mexico  |x Foreign relations  |z United States. 
651 0 |a United States  |x Foreign relations  |z Mexico. 
651 0 |a Mexico  |x Politics and government  |y 1910-1946. 
651 0 |a Mexico  |x Politics and government  |y 1946-1970. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
830 0 |a Luther Hartwell Hodges series on business, society, and the state. 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3039454  |z Click to View 

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