Business strategy in a semiglobal economy

Bibliographic Details
Main Author: Mourdoukoutas, Panos.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, c2006.
Subjects:
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Table of Contents:
  • Introduction : the rise of the semiglobal economy
  • The highly globalized segment
  • The highly localized segment
  • Vision
  • Competitive strategy
  • Coordination
  • Communication
  • Motivation
  • The future of the semiglobal corporation.