Foundations of advertising theory & practice /

Bibliographic Details
Main Author: Chunawalla, S. A.
Corporate Author: ProQuest (Firm)
Other Authors: Sethia, K. C.
Format: Electronic eBook
Language:English
Published: Mumbai : Himalaya Pub. House, 2008.
Edition:Rev. ed.
Subjects:
Online Access:Click to View
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100 1 |a Chunawalla, S. A. 
245 1 0 |a Foundations of advertising  |h [electronic resource] :  |b theory & practice /  |c S.A. Chunawalla, K.C. Sethia. 
246 3 |a Foundations of advertising :  |b theory and practice 
250 |a Rev. ed. 
260 |a Mumbai :  |b Himalaya Pub. House,  |c 2008. 
300 |a 744 p. :  |b ill. 
500 |a Includes index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Advertising. 
655 4 |a Electronic books. 
700 1 |a Sethia, K. C. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3011176  |z Click to View