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040805s2005 nyu sb 001 0 eng |
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|z 0814472435
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|a HE8846.A55
|b M37 2005
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0 |
4 |
|a 384/.06573
|2 22
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| 100 |
1 |
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|a Martin, Dick,
|d 1946-
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| 245 |
1 |
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|a Tough calls
|h [electronic resource] :
|b AT&T and the hard lessons learned from the telecom wars /
|c Dick Martin.
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| 260 |
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|a New York :
|b AMACOM,
|c c2005.
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| 300 |
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|a viii, 294 p.
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| 504 |
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|a Includes bibliographical references (p. [273]-286) and index.
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| 505 |
0 |
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|a Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 610 |
2 |
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|a AT & T
|x History.
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| 650 |
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0 |
|a Telecommunication
|z United States
|x History.
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| 655 |
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4 |
|a Electronic books.
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| 710 |
2 |
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|a ProQuest (Firm)
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| 856 |
4 |
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|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3001790
|z Click to View
|
