|
|
|
|
| LEADER |
02970nam a2200397Ia 4500 |
| 001 |
EBC3001770 |
| 003 |
MiAaPQ |
| 005 |
20200520144314.0 |
| 006 |
m o d | |
| 007 |
cr cn||||||||| |
| 008 |
041012s2005 nyu sb 001 0 eng d |
| 010 |
|
|
|z 2004022296
|
| 020 |
|
|
|z 0814408184
|
| 035 |
|
|
|a (MiAaPQ)EBC3001770
|
| 035 |
|
|
|a (Au-PeEL)EBL3001770
|
| 035 |
|
|
|a (CaPaEBR)ebr10075556
|
| 035 |
|
|
|a (CaONFJC)MIL112620
|
| 035 |
|
|
|a (OCoLC)929146489
|
| 040 |
|
|
|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
|
| 050 |
|
4 |
|a HE7797.Q35
|b M6 2005
|
| 082 |
0 |
4 |
|a 338.7/62138456
|2 22
|
| 100 |
1 |
|
|a Mock, Dave.
|
| 245 |
1 |
4 |
|a The Qualcomm equation
|h [electronic resource] :
|b how a fledgling Telecom company forged a new path to big profits and market dominance /
|c Dave Mock.
|
| 260 |
|
|
|a New York :
|b AMACOM American Management Association,
|c 2005.
|
| 300 |
|
|
|a xx, 266 p.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Ecstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s -- From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s -- Start of the cellular boom : the need for new commercial applications, 1980s -- Cellular goes digital : second-generation stirrings, late 1980s -- Disrupting the cellular status quo : Qualcomm goes to bat, 1989 -- Spreading the CDMA message : turning points, late 1989 -- New technology never sells itself : winning acceptance one demo at a time, 1989-1991 -- Creating a common interface : devising and testing, 1990-1991 -- Becoming a wireless standard : going the extra mile to acceptance, 1992-1993 -- Marketing in tandem with technology : building partnerships, 1993-1994 -- Wireless holy wars: trials by fire, 1994-1995 -- Make or break in personal communications services : the tide turns at last, 1995 -- Defining the core business : equipment manufacturer or technology developer? -- Developing an intellectual property business : establishing a firm foundation -- Fitting into the value chain : disseminating proprietary technology -- Tax collector or vital partner? Disseminating and protecting essential IP -- Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad -- Creating the future of wireless : working toward a smooth transition to 3G -- Stacking the deck with the best talent : building internal and external teams of innovators -- Remaining a technology leader : positioning for 3G and beyond.
|
| 533 |
|
|
|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 610 |
2 |
0 |
|a QUALCOMM Inc.
|
| 650 |
|
0 |
|a Telecommunication.
|
| 650 |
|
0 |
|a Wireless communication systems.
|
| 650 |
|
0 |
|a Spread spectrum communications.
|
| 650 |
|
0 |
|a Code division multiple access.
|
| 655 |
|
4 |
|a Electronic books.
|
| 710 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3001770
|z Click to View
|
