Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research, Volume 11.
This is the eleventh volume in the long-running series and has reviews 400 new consumer-related measurement scales that were reported in top marketing journal articles published in 2018 and 2019. Each review provides the scale items as well as information regarding the scale's origin, previous...
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| Format: | eBook |
| Language: | English |
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Fort Worth :
GCBII Productions, LLC,
2021.
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| Edition: | 1st ed. |
| Series: | Marketing Scales Handbooks Series
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| Subjects: | |
| Online Access: | Click to View |
| Summary: | This is the eleventh volume in the long-running series and has reviews 400 new consumer-related measurement scales that were reported in top marketing journal articles published in 2018 and 2019. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality. |
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| Physical Description: | 1 online resource (543 pages) |
| ISBN: | 9780578899930 |