The maturing marketplace buying habits of baby boomers and their parents /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Moschis, George P., 1944-
Format: Electronic eBook
Language:English
Published: Westport, Conn. : Quorum Books, 2000.
Subjects:
Online Access:Click to View
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035 |a (CaPaEBR)ebr10018058 
035 |a (OCoLC)847354814 
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050 4 |a HF5415.33.U6  |b M36 2000 
082 0 4 |a 658.8/34/0844  |2 21 
245 0 4 |a The maturing marketplace  |h [electronic resource] :  |b buying habits of baby boomers and their parents /  |c George P. Moschis ... [et al.]. 
260 |a Westport, Conn. :  |b Quorum Books,  |c 2000. 
300 |a xii, 303 p. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Consumer behavior  |z United States. 
650 0 |a Baby boom generation  |z United States  |x Attitudes. 
650 0 |a Middle-aged consumers  |z United States  |x Attitudes. 
650 0 |a Older consumers  |z United States  |x Attitudes. 
650 0 |a Market segmentation  |z United States. 
655 4 |a Electronic books. 
700 1 |a Moschis, George P.,  |d 1944- 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=282736  |z Click to View