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131122s2011 nyua ob 001 0 eng|d |
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|z 0789017695 (alk. paper)
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|z 0789017709
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|z 9780789017697
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|a 9780203862629
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4 |
|a HF5415.135
|b .N95 2011
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| 082 |
0 |
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|a 658.8/02
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| 100 |
1 |
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|a Nykiel, Ronald A.
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| 245 |
1 |
0 |
|a Marketing your business :
|b a guide to developing a strategic marketing plan /
|c Ronald A. Nykiel, PhD.
|
| 264 |
|
1 |
|a New York :
|b Routledge,
|c 2011.
|
| 300 |
|
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|a 1 online resource (328 pages) :
|b illustrations.
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
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|a computer
|2 rdamedia
|
| 338 |
|
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|a online resource
|2 rdacarrier
|
| 440 |
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0 |
|a Best business books
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a part A. The strategy selection process -- part B. Selecting weaponry -- part C. The marketing plan and the marketing audit.
|
| 588 |
|
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|a Description based on online resource; title from PDF title page (ebrary, viewed November 22, 2013).
|
| 590 |
|
|
|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Marketing
|x Decision making.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
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0 |
|a Marketing
|x Planning.
|
| 655 |
|
4 |
|a Electronic books.
|
| 797 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=244216
|z Click to View
|
