Extending the supply chain how cutting-edge companies bridge the critical last mile into customers' homes /

Bibliographic Details
Main Author: Boyer, Kenneth Karel, 1967-
Corporate Author: ProQuest (Firm)
Other Authors: Frohlich, Markham T., Hult, G. Tomas M.
Format: Electronic eBook
Language:English
Published: New York : American Management Association, c2004.
Edition:1st ed.
Subjects:
Online Access:Click to View
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100 1 |a Boyer, Kenneth Karel,  |d 1967- 
245 1 0 |a Extending the supply chain  |h [electronic resource] :  |b how cutting-edge companies bridge the critical last mile into customers' homes /  |c Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult. 
250 |a 1st ed. 
260 |a New York :  |b American Management Association,  |c c2004. 
300 |a xvii, 252 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction -- the great divide between customers and retailers -- Decoupled extenaed supply chains -- Semi: Exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Business logistics. 
650 0 |a Grocery trade. 
650 0 |a Retail trade. 
655 4 |a Electronic books. 
700 1 |a Frohlich, Markham T. 
700 1 |a Hult, G. Tomas M. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=243024  |z Click to View