Typical food products marketing tales from the Italian food and beverages industry : a case study approach /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Mattiacci, Alberto., Vignalia, Claudia.
Format: Electronic eBook
Language:English
Published: Bradford, England : Emerald Group Publishing, c2004.
Series:British Food Journal ; v.106, no. 10/11
Subjects:
Online Access:Click to View
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050 4 |a HD9000.5  |b .T97 2004 
245 0 0 |a Typical food products marketing  |h [electronic resource] :  |b tales from the Italian food and beverages industry : a case study approach /  |c guest editors Claudia Vignalia and Professor Alberto Mattiacci. 
260 |a Bradford, England :  |b Emerald Group Publishing,  |c c2004. 
300 |a 167 p. 
490 0 |a British Food Journal ;  |v v.106, no. 10/11 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Food industry and trade. 
650 0 |a Food  |x Marketing. 
655 4 |a Electronic books. 
700 1 |a Mattiacci, Alberto. 
700 1 |a Vignalia, Claudia. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=231839  |z Click to View