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|a (OCoLC)475936185
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|a BF637.P4
|b M67 2004
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|a 153.8/52
|2 22
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|a Mortensen, Kurt W.
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|a Maximum influence
|h [electronic resource] :
|b the 12 universal laws of power persuasion /
|c Kurt W. Mortensen.
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| 250 |
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|a 1st ed.
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| 260 |
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|a New York :
|b American Management Association,
|c c2004.
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| 300 |
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|a viii, 240 p.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Your pre-persuasion checklist -- Epilogue.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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|a Persuasion (Psychology)
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| 650 |
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|a Influence (Psychology)
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| 650 |
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|a Success
|x Psychological aspects.
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| 655 |
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4 |
|a Electronic books.
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| 710 |
2 |
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|a ProQuest (Firm)
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| 856 |
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|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=228371
|z Click to View
|
