The business of brands

Bibliographic Details
Main Author: Miller, Jon, 1971-
Corporate Author: ProQuest (Firm)
Other Authors: Muir, David, 1971-
Format: Electronic eBook
Language:English
Published: Chichester, England ; Hoboken, N.J. : Wiley, c2004.
Subjects:
Online Access:Click to View
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100 1 |a Miller, Jon,  |d 1971- 
245 1 4 |a The business of brands  |h [electronic resource] /  |c by Jon Miller & David Muir. 
260 |a Chichester, England ;  |a Hoboken, N.J. :  |b Wiley,  |c c2004. 
300 |a xvi, 270 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Brand name products. 
650 0 |a Branding (Marketing) 
650 0 |a Brand name products  |x Management. 
650 0 |a Value added. 
655 4 |a Electronic books. 
700 1 |a Muir, David,  |d 1971- 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=220522  |z Click to View