Revenue management : a path to increased profits /
This book describes the emerging field of revenue management and its applications across a broad spectrum of business activities. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management, in general, and f...
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| Format: | eBook |
| Language: | English |
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New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
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| Edition: | Second edition. |
| Series: | Managerial accounting collection.
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| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- 1. What is revenue management and why is it important?
- 2. Origins and applications of revenue management
- 3. Introduction to financial analysis of revenue management decisions
- 4. Setting prices: an overview
- 5. Revenue management techniques
- 6. Customer reactions to revenue management techniques
- 7. Additional tools for analysis of revenue management decisions
- 8. Revenue management and capacity analysis
- 9. Revenue management and the theory of constraints
- 10. Relating revenue management to customer value
- 11. Are your customers profitable?
- 12. Making revenue management decisions
- 13. Emerging issues in revenue management
- Notes
- References
- Index.