Sales ethics : how to sell effectively while doing the right thing /
Do ethics pay? In an attempt to answer this question, the authors analyze the economic theories that might rehabilitate ethics in the world of sales and turn them into an effective tool for conducting negotiations. This book proposes a bottom-up approach that starts from an analysis of sales activit...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
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| Edition: | First edition. |
| Series: | Giving voice to values on business ethics and corporate social responsibility collection.
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| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- 1. Why read a book on sales ethics?
- 2. The key concepts in sales ethics
- 3. The economic theories underlying sales ethics
- 4. Preparing for negotiations
- 5. The phases of sales ethics
- Conclusions: the second step
- FAQ: Our answers to your questions
- References
- Bibliography
- Index.