|
|
|
|
| LEADER |
01998nam a22003614a 4500 |
| 001 |
EBC2005314 |
| 003 |
MiAaPQ |
| 005 |
20200520144314.0 |
| 006 |
m o d | |
| 007 |
cr cn||||||||| |
| 008 |
060221s2007 nyua sb 001 0 eng |
| 010 |
|
|
|z 2006005852
|
| 020 |
|
|
|z 0765617382 (cloth : alk. paper)
|
| 035 |
|
|
|a (MiAaPQ)EBC2005314
|
| 035 |
|
|
|a (Au-PeEL)EBL2005314
|
| 035 |
|
|
|a (CaPaEBR)ebr10178045
|
| 035 |
|
|
|a (OCoLC)169873525
|
| 040 |
|
|
|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
|
| 050 |
|
4 |
|a HF5823
|b .J719 2007
|
| 082 |
0 |
4 |
|a 659.1
|2 22
|
| 100 |
1 |
|
|a Jones, John Philip.
|
| 245 |
1 |
0 |
|a When ads work
|h [electronic resource] :
|b new proof that advertising triggers sales /
|c John Philip Jones.
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
|
|
|a Armonk, N.Y. :
|b Sharpe,
|c c2007.
|
| 300 |
|
|
|a xix, 209 p. :
|b ill.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research.
|
| 533 |
|
|
|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Advertising
|v Case studies.
|
| 650 |
|
0 |
|a Sales promotion
|v Case studies.
|
| 655 |
|
4 |
|a Electronic books.
|
| 710 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=2005314
|z Click to View
|
