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02071nam a2200481 i 4500 |
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150302t20152015ne a ob 001 0 eng d |
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|z 9780081000977
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|a 9780081001042
|q (electronic bk.)
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|a a------
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|a HF5415.12.A8
|b .E845 2015
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|a 658.80095
|2 23
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|a Ethical and social marketing in Asia :
|b incorporating fairness management /
|c edited by Bang Nguyen and Chris Rowley ; contributors Ruizhi Yuan [and twenty three others].
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264 |
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|a Amsterdam, Netherlands :
|b Elsevier,
|c 2015.
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264 |
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|c 2015
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300 |
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|a 1 online resource (342 pages) :
|b illustrations, tables.
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336 |
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|a text
|2 rdacontent
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|a computer
|2 rdamedia
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|a online resource
|2 rdacarrier
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490 |
0 |
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|a Elsevier Asian Studies Series
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|a Includes bibliographical references at the end of each chapters and index.
|
588 |
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|a Description based on print version record.
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
650 |
|
0 |
|a Marketing
|z Asia.
|
650 |
|
0 |
|a Marketing
|x Moral and ethical aspects
|z Asia.
|
650 |
|
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|a Social marketing
|z Asia.
|
655 |
|
4 |
|a Electronic books.
|
700 |
1 |
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|a Nguyen, Bang,
|e editor.
|
700 |
1 |
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|a Rowley, Chris,
|e editor.
|
700 |
1 |
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|a Yuan, Ruizhi,
|e contributor.
|
776 |
0 |
8 |
|i Print version:
|t Ethical and social marketing in Asia : incorporating fairness management.
|d Amsterdam, Netherlands : Elsevier, c2015
|h xxvi, 309 pages
|k Elsevier Asian Studies Series
|z 9780081000977
|w 2014952990
|
797 |
2 |
|
|a ProQuest (Firm)
|
856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1963258
|z Click to View
|