Ethical and social marketing in Asia : incorporating fairness management /

Bibliographic Details
Other Authors: Nguyen, Bang, (Editor), Rowley, Chris, (Editor), Yuan, Ruizhi, (Contributor)
Format: eBook
Language:English
Published: Amsterdam, Netherlands : Elsevier, 2015.
Series:Elsevier Asian Studies Series
Subjects:
Online Access:Click to View
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245 0 0 |a Ethical and social marketing in Asia :  |b incorporating fairness management /  |c edited by Bang Nguyen and Chris Rowley ; contributors Ruizhi Yuan [and twenty three others]. 
264 1 |a Amsterdam, Netherlands :  |b Elsevier,  |c 2015. 
264 4 |c 2015 
300 |a 1 online resource (342 pages) :  |b illustrations, tables. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
490 0 |a Elsevier Asian Studies Series 
504 |a Includes bibliographical references at the end of each chapters and index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing  |z Asia. 
650 0 |a Marketing  |x Moral and ethical aspects  |z Asia. 
650 0 |a Social marketing  |z Asia. 
655 4 |a Electronic books. 
700 1 |a Nguyen, Bang,  |e editor. 
700 1 |a Rowley, Chris,  |e editor. 
700 1 |a Yuan, Ruizhi,  |e contributor. 
776 0 8 |i Print version:  |t Ethical and social marketing in Asia : incorporating fairness management.  |d Amsterdam, Netherlands : Elsevier, c2015   |h xxvi, 309 pages   |k Elsevier Asian Studies Series   |z 9780081000977   |w 2014952990 
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