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Marketing your value : 9 steps to navigate your career /

Marketing your value is relevant for professionals from recent college graduates to senior executives. Today's chaotic global marketplace presents new challenges with each passing day that only the most savvy of professionals will be able to navigate. Global unemployment and underemployment, th...

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Bibliographic Details
Main Author: Edmondson, Michael., (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:First edition.
Series:Human resource management and organizational behavior collection.
Subjects:
Career development.
Success in business.
marketing
career development
employment
communication
personal development
professional development
Electronic books.
Online Access:Click to View
Table of Contents:
  • Part one. Assess
  • 1. Identify your purpose
  • 2. Explore your relationship to success
  • 3. Assess your skills and traits
  • Part two. Brand
  • 4. Develop your positioning material
  • 5. Create your plan of action
  • 6. Manage the chaos
  • Part three. Communicate
  • 7. Design impressive marketing materials
  • 8. Leverage your network
  • 9. Conduct an effective interview
  • Appendix 1. Reading list - books
  • Appendix 2. Reading list - articles
  • Appendix 3. Online resources
  • Index.

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