Strategic bootstrapping /

This book is about helping entrepreneurs sift through the "noise" regarding bootstrapping a start-up. Ultimately, the cold-hard facts on bootstrapping will be presented. Practically speaking, most entrepreneurs should avoid bootstrapping. However, realistically, most entrepreneurs will nee...

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Bibliographic Details
Main Author: Rutherford, Matthew W., (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:First edition.
Series:Babson College entrepreneurship research conference collection.
Subjects:
Online Access:Click to View
Description
Summary:This book is about helping entrepreneurs sift through the "noise" regarding bootstrapping a start-up. Ultimately, the cold-hard facts on bootstrapping will be presented. Practically speaking, most entrepreneurs should avoid bootstrapping. However, realistically, most entrepreneurs will need to engage in some form of bootstrapping. The argument then, importantly, shifts to how should one bootstrap? In this era of lean start-ups, effectuation, and bricolage, bootstrapping is oft romanticized but seldom analyzed. This book is different from other bootstrapping books in two key ways. First, it draws on evidence from scientific study to offer best practices. Second, it utilizes this evidence to help entrepreneurs thrive-- not just survive.
Physical Description:1 online resource (viii, 87 pages)
Bibliography:Includes bibliographical references (pages 75-83) and index.
ISBN:9781606496992
ISSN:2372-0530
Access:Access restricted to authorized users and institutions.