A beginner's guide to mobile marketing /

This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. Whether you work with a brand, retail storefront or are studying to do just that, we wrote A Beginner's Guide to Mobile Marketing to help you learn about...

Full description

Bibliographic Details
Main Authors: Garris, Molly., (Author), Mishra, Karen E., (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:First edition.
Series:Digital and social media marketing and advertising collection.
Subjects:
MMS
NFC
RMM
ROI
SMS
Online Access:Click to View