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02542nam a2200445 a 4500 |
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EBC1900114 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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070530s2008 nyua sb 001 0 eng |
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|a GBA784719
|2 bnb
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|z 014101368
|2 Uk
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|z 9780765618016 (cloth : alk. paper)
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|z 076561801X (cloth : alk. paper)
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|a 9780765621337 (electronic bk.)
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|a 0765621339 (electronic bk.)
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|a (MiAaPQ)EBC1900114
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|a (Au-PeEL)EBL1900114
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|a (CaPaEBR)ebr10292192
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|a (CaONFJC)MIL211948
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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| 050 |
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4 |
|a P301.5.A38
|b G6 2008
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| 082 |
0 |
4 |
|a 808/.066659
|2 22
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| 245 |
0 |
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|a Go figure! New directions in advertising rhetoric
|h [electronic resource] /
|c Edward F. McQuarrie and Barbara J. Phillips, editors.
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| 260 |
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|a Armonk, N.Y. :
|b M.E. Sharpe,
|c c2008.
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| 300 |
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|a 330 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician's workbench / Edward F. McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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0 |
|a Rhetoric.
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| 650 |
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0 |
|a Visual communication.
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| 650 |
|
0 |
|a Advertising
|x Language.
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| 655 |
|
4 |
|a Electronic books.
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| 700 |
1 |
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|a McQuarrie, Edward F.
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| 700 |
1 |
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|a Phillips, Barbara J.,
|d 1966-
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| 710 |
2 |
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|a ProQuest (Firm)
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| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1900114
|z Click to View
|
