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The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /

Bibliographic Details
Main Authors: Dempster, Craig, (Author), Lee, John, 1974- (Author)
Format: eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2015.
Subjects:
Internet marketing.
Internet advertising.
Relationship marketing.
Social media > Marketing.
Customer relations.
Electronic books.
Online Access:Click to View
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100 1 |a Dempster, Craig,  |e author. 
245 1 4 |a The rise of the platform marketer :  |b performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /  |c Craig Dempster and John Lee. 
264 1 |a Hoboken, New Jersey :  |b Wiley,  |c 2015. 
264 4 |c 2015 
300 |a 1 online resource (243 pages) :  |b illustrations 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
500 |a Includes index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Internet marketing. 
650 0 |a Internet advertising. 
650 0 |a Relationship marketing. 
650 0 |a Social media  |x Marketing. 
650 0 |a Customer relations. 
655 4 |a Electronic books. 
700 1 |a Lee, John,  |d 1974-  |e author. 
776 0 8 |i Print version:  |a Dempster, Craig.  |t Rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms.  |d Hoboken, New Jersey : Wiley, c2015   |h xii, 227 pages   |z 9781119059721   |w 2015001922 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1895341  |z Click to View 

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