Buyways billboards, automobiles, and the American landscape /
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Routledge,
2004.
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| Series: | Cultural spaces series.
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| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- Before the car
- Producing a landscape of signs
- A nation on wheels
- The culture of mobility
- Producing mobile audiences and corridors of consumption
- The aesthetics of speed and the powers of "picturization"
- Modern art and advertising
- Distributing traffic and trade: decentralization and the birth of the strip
- Visualizing distribution
- The consolidation and growth of national advertising
- Traffic and trade: "buying power in motion"
- An architecture of mobility
- The strip
- "The billboard war": scenic sisters and the business of highway beautification
- "The billboard war"
- When separate spheres collide
- The pastoral view
- "Billboard barons"
- Zoning and the road to federal legislation
- Losers and winners
- Conclusion: the road ahead.