Pictorial metaphor in advertising

Bibliographic Details
Main Author: Forceville, Ch.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: London ; New York : Routledge, 1998.
Subjects:
Online Access:Click to View
Description
Physical Description:x, 233 p. : ill.
Bibliography:Includes bibliographical references (p. [223]-230) and index.