Greener marketing a global perspective on greening marketing practice /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Charter, Martin., Polonsky, Michael J.
Format: Electronic eBook
Language:English
Published: Sheffield : Greenleaf Pub., 1999.
Edition:2nd ed.
Subjects:
Online Access:Click to View
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020 |z 9781874719144 
020 |a 9781907643200 (electronic bk.) 
035 |a (MiAaPQ)EBC1741650 
035 |a (Au-PeEL)EBL1741650 
035 |a (CaPaEBR)ebr10650147 
035 |a (OCoLC)884015377 
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050 4 |a HF5413  |b .G74 1999 
082 0 4 |a 658.8/02  |2 23 
245 0 0 |a Greener marketing  |h [electronic resource] :  |b a global perspective on greening marketing practice /  |c edited by Martin Charter and Michael Jay Polonsky. 
250 |a 2nd ed. 
260 |a Sheffield :  |b Greenleaf Pub.,  |c 1999. 
300 |a 432 p. :  |b ill., maps. 
504 |a Includes bibliographical references and index. 
505 0 |a section 1. Strategic developments -- section 2. Greening the 'Marketing Mix' -- section 3. Case studies. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Green marketing. 
655 4 |a Electronic books. 
700 1 |a Charter, Martin. 
700 1 |a Polonsky, Michael J. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1741650  |z Click to View