Internal marketing directions for management /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Varey, Richard J., 1955-, Lewis, Barbara R.
Format: Electronic eBook
Language:English
Published: London ; New York : Routledge, 2000.
Subjects:
Online Access:Click to View
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245 0 0 |a Internal marketing  |h [electronic resource] :  |b directions for management /  |c edited by Richard J. Varey and Barbara R. Lewis. 
260 |a London ;  |a New York :  |b Routledge,  |c 2000. 
300 |a xvii, 311 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing  |x Management. 
650 0 |a Marketing channels. 
650 0 |a Market segmentation. 
655 4 |a Electronic books. 
700 1 |a Varey, Richard J.,  |d 1955- 
700 1 |a Lewis, Barbara R. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=169032  |z Click to View