Cover Image

Corporate cultures and global brands

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Rothacher, Albrecht.
Format: Electronic eBook
Language:English
Published: Hackensack, New Jersey : World Scientific Pub., c2004.
Subjects:
Brand name products > Management > Congresses.
Branding (Marketing) > Congresses.
Corporate culture > Congresses.
Corporate image > Congresses.
Competition, International > Congresses.
Organisatiecultuur.
Merken.
Internationale ondernemingen.
Corporate identity.
Comparative business cultures
Global brands
Electronic books.
Online Access:Click to View
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245 0 0 |a Corporate cultures and global brands  |h [electronic resource] /  |c edited by Albrecht Rothacher. 
260 |a Hackensack, New Jersey :  |b World Scientific Pub.,  |c c2004. 
300 |a viii, 269 p. 
500 |a "All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements. 
504 |a Includes bibliographical references. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Brand name products  |x Management  |v Congresses. 
650 0 |a Branding (Marketing)  |v Congresses. 
650 0 |a Corporate culture  |v Congresses. 
650 0 |a Corporate image  |v Congresses. 
650 0 |a Competition, International  |v Congresses. 
650 1 7 |a Organisatiecultuur.  |2 gtt 
650 1 7 |a Merken.  |2 gtt 
650 1 7 |a Internationale ondernemingen.  |2 gtt 
650 1 7 |a Corporate identity.  |2 gtt 
653 1 |a Comparative business cultures 
653 1 |a Global brands 
655 4 |a Electronic books. 
700 1 |a Rothacher, Albrecht. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1681538  |z Click to View 

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