Entrepreneurial strategic management /
A managerial book that goes beyond the verge of traditional texts on the subject. It brings to management a challenging dimension: Create an entrepreneurial organization and you will exceed in the realization of your goals and objectives. The entrepreneurial organization thrives on developing innova...
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| Format: | eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
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| Edition: | First edition. |
| Series: | 2014 digital library.
Strategic management collection. |
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- Part 1. Where are you now?
- 1. Introduction to entrepreneurial strategic management
- 2. Foundation for the entrepreneurial model
- Part 2. Where do you want to go?
- 3. Business conditions: the way ahead
- 4. The ever changing customer and strategic planning
- 5. Creating strategies in the innovation quad
- 6. Product line strategies
- 7. Brand strategies
- 8. Cost-price leadership quad
- Part 3. How will you get there?
- 9. Strategic management in four quads and resources
- 10. Putting the entrepreneur into the strategy: the people in your organization
- Notes
- References
- Index.