Communicating projects : an end-to-end guide to planning, implementing and evaluating effective communication /

Bibliographic Details
Main Author: Pilkington, Ann.
Format: eBook
Language:English
Published: Farnham, Surrey : Gower, [2013]
Subjects:
Online Access:Click to View
Table of Contents:
  • Laying the foundations
  • Developing the strategy
  • Who are our stakeholders?
  • Creating great content
  • Channel selection
  • Planning
  • Research and evaluation.