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Marketing and finance : creating shareholder value /

Bibliographic Details
Main Authors: McDonald, Malcolm, (Author), Smith, Brian D. 1961- (Author), Ward, Keith, 1949- (Author)
Format: eBook
Language:English
Published: Chichester, England : Wiley, 2013.
Subjects:
Corporations > Valuation.
Corporations > Investor relations.
Stocks > Marketing.
Stocks > Prices.
Economic value added.
Risk assessment.
Electronic books.
Online Access:Click to View
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020 |z 9781119953388 
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100 1 |a McDonald, Malcolm,  |e author. 
245 1 0 |a Marketing and finance :  |b creating shareholder value /  |c Malcolm McDonald, Brian D. Smith, Keith Ward. 
264 1 |a Chichester, England :  |b Wiley,  |c 2013. 
264 4 |c 2013 
300 |a 1 online resource (464 pages) :  |b color illustrations, charts, tables 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
588 |a Description based on online resource; title from PDF title page (ebrary, viewed April 14, 2016). 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Corporations  |x Valuation. 
650 0 |a Corporations  |x Investor relations. 
650 0 |a Stocks  |x Marketing. 
650 0 |a Stocks  |x Prices. 
650 0 |a Economic value added. 
650 0 |a Risk assessment. 
655 4 |a Electronic books. 
700 1 |a Smith, Brian D.  |q (Brian David),  |d 1961-  |e author. 
700 1 |a Ward, Keith,  |d 1949-  |e author. 
776 0 8 |i Print version:  |a McDonald, Malcolm.  |t Marketing and finance : creating shareholder value.  |d Chichester, England : Wiley, c2013   |h 464 pages   |z 9781119953388   |w 2013018235 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1398205  |z Click to View 

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