Media management and economics research in a transmedia environment papers from the 2012 broadcast education association research symposium /

Bibliographic Details
Corporate Authors: Broadcast Education Association (U.S.), ProQuest (Firm)
Other Authors: Albarran, Alan B.
Format: Electronic eBook
Language:English
Published: New York ; Oxfordshire, England : Routledge, c2013.
Series:Electronic media research series
Subjects:
Online Access:Click to View
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245 0 0 |a Media management and economics research in a transmedia environment  |h [electronic resource]  |b papers from the 2012 broadcast education association research symposium /  |c symposium chair/editor by Alan B. Albarran. 
260 |a New York ;  |a Oxfordshire, England :  |b Routledge,  |c c2013. 
300 |a 1 online resource (xv, 278 p.). 
440 0 |a Electronic media research series 
504 |a Includes bibliographical references at the end of each chapters and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
588 |a Description based on online resource; title from title page (ebrary, viewed August 12, 2013). 
650 0 |a Mass media  |x Management  |v Congresses. 
650 0 |a Mass media  |x Economic aspects  |v Congresses. 
650 0 |a Convergence (Telecommunication)  |v Congresses. 
655 4 |a Electronic books. 
700 1 |a Albarran, Alan B. 
710 2 |a Broadcast Education Association (U.S.) 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1323314  |z Click to View