Laddering unlocking the potential of consumer behavior /

Bibliographic Details
Main Author: Holtzclaw, Eric, 1973-
Corporate Author: ProQuest (Firm)
Other Authors: Holtzclaw, Kaitlyn.
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
Subjects:
Online Access:Click to View
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020 |z 9781118566121 (cloth) 
020 |a 9781118652978 (electronic bk.) 
035 |a (MiAaPQ)EBC1313515 
035 |a (Au-PeEL)EBL1313515 
035 |a (CaPaEBR)ebr10728379 
035 |a (OCoLC)835118553 
040 |a MiAaPQ  |c MiAaPQ  |d MiAaPQ 
050 4 |a HF5415.32  |b .H637 2013 
082 0 4 |a 658.8/342  |2 23 
100 1 |a Holtzclaw, Eric,  |d 1973- 
245 1 0 |a Laddering  |h [electronic resource] :  |b unlocking the potential of consumer behavior /  |c Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw]. 
260 |a Hoboken, N.J. :  |b John Wiley & Sons, Inc.,  |c 2013. 
300 |a xvi, 208 p. :  |b ill. 
500 |a Includes index. 
505 0 |a History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Consumer behavior. 
655 4 |a Electronic books. 
700 1 |a Holtzclaw, Kaitlyn. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1313515  |z Click to View