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EBC1313515 |
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20200520144314.0 |
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130329s2013 njua s 001 0 eng d |
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|z 2013008506
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|z 9781118566121 (cloth)
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|a 9781118652978 (electronic bk.)
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|a (MiAaPQ)EBC1313515
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|a (Au-PeEL)EBL1313515
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|a (CaPaEBR)ebr10728379
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|a (OCoLC)835118553
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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|a HF5415.32
|b .H637 2013
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|a 658.8/342
|2 23
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|a Holtzclaw, Eric,
|d 1973-
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|a Laddering
|h [electronic resource] :
|b unlocking the potential of consumer behavior /
|c Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw].
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260 |
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|a Hoboken, N.J. :
|b John Wiley & Sons, Inc.,
|c 2013.
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300 |
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|a xvi, 208 p. :
|b ill.
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500 |
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|a Includes index.
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505 |
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|a History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study.
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533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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650 |
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|a Consumer behavior.
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655 |
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4 |
|a Electronic books.
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700 |
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|a Holtzclaw, Kaitlyn.
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710 |
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|a ProQuest (Firm)
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856 |
4 |
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|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1313515
|z Click to View
|